In its heyday, BlackBerry accomplished what other tech companies are still trying to achieve. The famous keypad phone was not only a useful gadget, but a lifestyle. It was associated with specific values, social status, and attitude. Today, BlackBerry is making a comeback in full force. Let us recollect how the cult phones have become a part of pop culture.
For years, BlackBerry phones enjoyed great success in the business world. Their interesting design, ergonomics, and a possibility of accessing email made them popular among celebrities and politicians.
In general, the fashion for BlackBerry began with its model of 2002 – 5810. The phone could handle emails, browsing the Internet, and being connected to a headset. Thus, it gained popularity among prominent celebrities, especially musicians, who could not resist mentioning in their songs the famous BBM, a messenger for BB users. One of the best known interpretations has been done by Sean Kingstone and Soulja Boy – their famous/infamous BBM, BBM, BBM every day.
But that is not the only example of BlackBerry’s presence in music. Tinie Tempah sang about putting numbers of potential lovers in their Bold BB, and Lana Del Rey recorded BBM Baby about… sexting.
Musicians were not the only ones fascinated with BlackBerry devices. The phones appeared in multiple small and big screen productions, for example, ‘Big Short’, an Oscar‑nominated drama about the economic crisis in the United States in 2008, in which a banker (Steve Carrel) is using his BlackBerry all the time, checking Stock Market news and answering dramatic emails. In more extreme situations, a BlackBerry was used by Liam Neeson in ‘Taken 3’. The protagonist used his BlackBerry to locate gangsters trying to frame him for murder.
BlackBerry phones were also used in numerous popular TV shows, such as ‘Orange Is The New Black’, ‘Sense8’, and, for some reason, a huge number of crime shows, such as ‘Bones’, ‘Law and Order’, and ‘CSI: Cyber’.
Like every adventure, the one with BlackBerry came to an end. When the production of phones with BlackBerry OS ended, an incredible thing happened all over the world. Hundreds of thousands of users were devastated to find out that it was impossible to buy the next version of the device. One of the most famous farewells was Kim Kardashian’s tweet – ‘Sooo my blackberry bold died. I can’t find anymore on ebay. I knew this day would come (…)’
Not to mention the popularity of BlackBerry among… politicians. When Barack Obama took the office of the President of the United States, he said, ‘I’m still clinging to my BlackBerry. They’re going to pry it out of my hands.’
In other words – there is never too much of a good thing.
What is it about BlackBerry that actors, musicians, politicians, and businessmen love it so much? For almost two decades, its functionality and security have been winning the hearts of its users all over the world. That is why BlackBerry fans will surely appreciate the latest version of BlackBerry Key 2 128 GB Dual SIM in energising red. The blend of a large touchscreen and a cult keypad is a perfect choice not only for Mark Baum, the protagonist of ‘Big Short’, but all those who appreciate the protection of data and privacy and numerous useful functionalities in a stylish form.
